Impact of affect priming on consumer attitudes towards sexual imagery in advertising and product information recall
dc.Advisor | Pacheco, Barney G. | |
dc.DateSubmitted | 2010 | |
dc.DegreeType | Master of Science (M.Sc.) | en_US |
dc.Department | Management Studies | en_US |
dc.Faculty | Social Sciences | en_US |
dc.Institution | University of the West Indies (Saint Augustine, Trinidad and Tobago) | |
dc.LCCallNumber | HF5815 .T7 P47 2010 | |
dc.contributor.author | Permell, Cherisse Camille | |
dc.date.accessioned | 2012-03-26T15:41:51Z | |
dc.date.available | 2012-03-26T15:41:51Z | |
dc.date.issued | 2012-03-26 | |
dc.identifier.uri | https://hdl.handle.net/2139/12445 | |
dc.relation.uri | https://hdl.handle.net/2139/45851 | |
dc.rights | Please contact the West Indiana Division at the University of the West Indies,St.Augustine in order to view the full thesis. Contact: wimail@sta.uwi.edu | en_US |
dc.subject.lcsh | Advertising -- Research -- Trinidad and Tobago | |
dc.subject.lcsh | Sex in advertising | |
dc.subject.lcsh | Priming (Psychology) | |
dc.title | Impact of affect priming on consumer attitudes towards sexual imagery in advertising and product information recall | en_US |
dc.type | Thesis | en_US |
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