Modeling service brand equity through cognition and emotions : an examination of aspects driving customers knowledge
| dc.Advisor | Kirpalani, Vishnu M. | en_US |
| dc.DateSubmitted | 2012 | |
| dc.DegreeType | Doctor of Philosophy (Ph.D.) | en_US |
| dc.Department | Management Studies | en_US |
| dc.Faculty | Social Sciences | en_US |
| dc.Institution | University of the West Indies (Saint Augustine, Trinidad and Tobago) | en_US |
| dc.LCCallNumber | HF5415.33.T7 R36 2012 | en_US |
| dc.contributor.author | Rambocas, Meena | |
| dc.date.accessioned | 2015-02-26T12:41:50Z | |
| dc.date.available | 2015-02-26T12:41:50Z | |
| dc.date.issued | 2015-02-26 | |
| dc.identifier.uri | https://hdl.handle.net/2139/39823 | |
| dc.relation.uri | https://hdl.handle.net/2139/39835 | |
| dc.rights | Please contact the West Indiana Division at the University of the West Indies,St.Augustine in order to view the full thesis. Contact: wimail@sta.uwi.edu | en_US |
| dc.subject.lcsh | Consumer satisfaction -- Trinidad and Tobago -- Evaluation | en_US |
| dc.subject.lcsh | Brand name products -- Trinidad and Tobago -- Management | en_US |
| dc.subject.lcsh | Brand loyalty | en_US |
| dc.subject.lcsh | Banks and banking -- Customer services -- Trinidad and Tobago | en_US |
| dc.subject.lcsh | Marketing -- Management | en_US |
| dc.title | Modeling service brand equity through cognition and emotions : an examination of aspects driving customers knowledge | en_US |
| dc.type | Theses | en_US |