Lambert, E. N.Reay, Judith F.2022-01-182022-01-181979825https://hdl.handle.net/2139/52925The failure of curriculum projects to make significant impact on the life and learning of young people has been attributed to the gap between curriculum developers' ideas and the reality of what happens in school. This gap can be reduced if development of materials, dissemination, and implementation are planned from the start and occur concurrently. Advertising and marketing strategies for implementation and hindrances to successful implementation are discussed. The latter relate to insufficient resources, public examinations, insufficient preparation of teachers, and the sociocultural contextIntegrated science