CARIBBEAN INSTITUTE OF MEDIA AND
COMMUNICATION (CARIMAC)
Professor Hopeton S. Dunn, PhD City Univ., Lond.
Director
OVERVIEW
The start of the year saw a leadership handover from Dr CanuteJames to Professor Hopeton Dunn as Director.
During academic year 2012/13 CARIMAC expanded its student intake
substantially by admitting a record 410 undergraduate students into its
three (3) bachelor’s degree programmes, namely Journalism, Digital
Media Production (DMP) and Integrated Marketing Communication
(IMC). To accommodate the increased numbers, additional classroom
facilities and course delivery arrangements were introduced.
The final cohort of students under the old Media and Communication
bachelor’s degree programme completed their studies at the Institute.
To improve admission arrangements, the long-standing CARIMAC
Entrance Test was earlier abolished, enabling 2012/13 applicants to be
evaluated by a defined series of admission criteria and by careful review
of their individual matriculation records. 
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Caribbean Institute of Media and Communication
CARIMAC intensified its engagement with the UWI’s Western Jamaica
Campus (WJC) where, in the year under review, 87 students were
enrolled in the two degree programmes offered there: IMC and DMP.
This strong WJC presence continued the role of the Institute as being
the flagship department of the Faculty of Humanities and Education.
CARIMAC's MPhil/Ph.D  programme, which had been put on hold
during the preceding year, was revitalized and restored for registration by
a new crop of research students. At the Masters degree level, 33 new
graduate students were admitted, spread almost equally between the two
existing CARIMAC Master’s degree programmes: Communication
Studies (CS) and Communication for Social and Behaviour Change
(CSBC).
During the year, CARIMAC engaged in a wide range of public outreach,
research and student activities which raised the profile of the Institute
nationally and within the University itself.
The Institute began active preparations for its intended transition to a
School of Communication within the Faculty of Humanities and
Education, UWI and for observance of its 40th Anniversary to take place
in October 2014.
WORK OF THE INSTITUTE
The work of CARIMAC in 2012/2013 has been guided by the Operational
Plan developed in close consultation with all levels of staff and other
stakeholders. The Plan articulates with the UWI Strategic Plan as well as
with the visions and policies of the Mona Campus and the Faculty.
ACADEMIC PROGRAMMES
During 2012/13 CARIMAC offered a full suite of academic programmes.
These included the Diploma in Media and Communication; three
undergraduate degrees in Journalism, Digital Media Production (DMP)
and Integrated Marketing Communication (IMC); two Master's degrees
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FACULTY  OF  HUMANIT IES  AND  EDUCAT ION
in the areas of Communication Studies (CS) and Communication for
Social and Behaviour Change (CSBC) and the MPhil /PhD degrees by
research.
The Diploma Programme
While continuing to admit small numbers of students into this foundation
CARIMAC programme, the Institute has determined that it should be
re-structured to bring its content in line with the new curriculum being
offered by CARIMAC. Work has therefore already started on curriculum
review while seeking to retain its strong attractiveness to 
in-service media professionals from Jamaica and the Eastern Caribbean.
The Undergraduate Programme: Student Enrolment
CARIMAC degree programmes continue to be highly sought after by
students seeking admission to the Faculty. This was reflected in 410
admissions to our three undergraduate degree programmes in 2012/13,
as follows:
• Journalism – 140 students
• Digital Media Production (DMP) – Mona 19; WJC 53 students
• Integrated Marketing Communication (IMC) – Mona 87; 
WJC 51 students
The old BA degree in Media and Communication was phased out this
year, with the last cohort of students under this programme (Mona 45,
WJC 15) expected to graduate in November 2013.  
The Master’s Programme
In 2012/13 CARIMAC offered admission to graduate students in two
Master’s degree programmes: 
• MA in Communication Studies – 16 students
• MA in Communication for Social and Behaviour Change –
17 students
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Caribbean Institute of Media and Communication
The MPhil/PhD Programme
During 2012/13 there were two students registered under the MPhil/PhD,
with research studies at varying stages towards completion. The programme
was put on pause to restructure its supervisory arrangements and to
review research proposals by prospective candidates. Having completed
this exercise, the programme was restored to full operation, with new
candidates being invited to make applications, effective August/September
2013. 
STUDENT SUPPORT AND ACTIVITIES
In common with students throughout the University, many CARIMAC
students struggled with financial challenges in 2012/13. However, with
arranged industry support and internal counselling being offered to
difficult cases, this situation did not reflect itself in any significant
attrition in the enrolled student population in the Institute. There continues
to be a ratio of approximately 70% female to 30% male students in
CARIMAC, reflecting trends throughout the University’s Mona Campus.
CARIMAC OPEN WEEK
The 4th renewal of CARIMAC Open Week took place from May
14–16. This series of student-centred events provided an opportunity for
undergraduate and graduate students and staff to display the work that
they have been doing and to make public presentations on the best
research projects. The week’s exposition contributed to the employment
of several students and provided valuable critique of the work of students
by external reviewers.
STUDENTS’ BUSINESS LUNCHEON 
For the 5th year running, CARIMAC hosted a formal business luncheon
for its final year students from both Mona Kingston and WJC. Jamaica
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FACULTY  OF  HUMANIT IES  AND  EDUCAT ION
National Building Society provided sponsorship for the luncheon this
year which was held for some 150 students at the Knutsford Court Hotel
in Kingston. The event provided the opportunity for undergraduate
students to hone their skills in formal dining etiquette, business interaction
and professional attire, as they prepare to enter the world of work as
media professionals. A special coach was arranged for return transportation
of students from WJC.
CARIMAC STUDENT SOCIETY  
Continuing a process from previous years, a group of CARIMAC
students remained active in the CARIMAC Student Society (CSS)
established by the students themselves to develop leadership skills,
enhance interaction and to highlight the perspectives of students in the
development of CARIMAC. They meet as a group every Thursday
afternoon at CARIMAC.
CARIMAC STUDENTS SOCIALS
A welcome reception for new students was held on September 7, 2012
and  the final year students’ social took place on April 19, 2013. Similar
activities took place for graduate students, particularly new entrants to
the Master's degree programmes.
CARIMAC BOOTCAMP AND SHORT COURSES
For the first time this year the CARIMAC Bootcamp was introduced for
the benefit of final year CARIMAC students and working industry
professionals. The short intensive courses that were offered at Bootcamp
were in the technical areas of camera work and digital editing.
Attended by 30 fee-paying participants, Bootcamp was a resounding
success. It fulfilled its objectives as a means of orienting students into the
demands of professional work and offered an opportunity for them to
interact with working industry professionals while they learned advanced
skills together. It also boosted the image of CARIMAC as a ‘hands on’
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Caribbean Institute of Media and Communication
professional institution to complement our established reputation of also
offering sound conceptual and theoretical groundings. 
STUDENT AWARDS
The following students received special awards at the Faculty Awards
Ceremony held on November 8:
• Shauna-Kay Battick, The Multimedia Jamaica CARIMAC Award
• Monique Jones, The Jamaica Gleaner Company CARIMAC Award
for Print and Online Journalism
• Abigail Henry, The CVM Television CARIMAC Award for Television
• Rashawn Thompson, The Nationwide News Network CARIMAC
Award for Radio
• Kayon Raynor, The CARIMAC Social Marketing Award
• Tsahai Thomas, The Jamaica Public Service Company CARIMAC
Award for Public Relations and The Director’s Award for Excellence
• Kiah Proute, The Spectrum Management Authority CARIMAC
Award for Digital Media Production
CARIMAC WJC 
During 2012/13, CARIMAC remained an active and leading presence
among students at the Western Jamaica Campus. 
As part of the Communication Analysis and Planning (CAP) project
CARIMAC students organized the WJC promotional scheme called the
Ambassadorial Corps. which enlisted outstanding community leaders
and associated them with the Campus by publicly designating them
ambassadors with a commitment to assisting the campus and the
University to better integrate. 
CARIMAC WJC CAP students also hosted an International Writing
and Public Relations Seminar, titled ‘Writing for Tourism’ and ‘What gets
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FACULTY  OF  HUMANIT IES  AND  EDUCAT ION
thrown in File 13’. Campus tours were carried out with students from
primary schools. Other outreach programmes included breast cancer
awareness, support for the St. James infirmary, support for youth of the
William Street Community in Montego Bay and blood donation,
targetting 100 prospective repeat donors from the community.
BOOK LAUNCH AND PUBLIC LECTURE
CARIMAC WJC  hosted two important academic events at WJC during
the year. There was the Western Jamaica launch of the book Ringtones of
Opportunity: Policy Technology and Access in Caribbean Communication,
edited by Professor Hopeton Dunn. This was well attended, with the
President of the Business Outsourcing Association, Mr Yoni Epstein
and Dr Simon Clarke as special guests. 
The second event on April 17, 2013, was a public lecture and panel
discussion on the impact of Coral Gardens: Lessons in Police-Citizen
Relations and the Way Forward. The panel discussion was preceded by
the public lecture on the topic delivered by Mr Hugh Small, eminent
Jamaican attorney-at-law and retired Supreme Court Justice of the
Commonwealth of the Bahamas. This event was also well attended and
received good coverage in the regional and national media.
LAUNCH OF THE CARIMAC DISTINGUISHED LECTURE SERIES
At the Mona Campus, the CARIMAC Distinguished Lecture Series was
launched in November 2012, with the first presenter being Madame
Corine Lesnes, the Washington-based correspondent for the widely
respected French newspaper Le Monde. After a lively class presentation at
CARIMAC, the Guest Speaker addressed a wide range of participants in
a public lecture held on November 19, 2012 at CARIMAC Lecture
Room. She focused on her journalistic experience in the media coverage
of the then recently concluded US presidential elections.
The second in the lecture series was delivered by the Right Hon. Sir
Dennis Byron, President of the Caribbean Court of Justice (CCJ), on
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Caribbean Institute of Media and Communication
February 26, 2013, at the UWI Undercroft. He addressed the role of the
CCJ and its importance to legal, judicial and economic development in
the Caribbean. He also made a special class presentation and had an
interactive discussion on media and the CCJ with undergraduate students
at CARIMAC. 
CARIMAC also hosted the third renewal of the CARIMAC/Aggrey
Brown Distinguished Lecture that formed the third presentation in the
CARIMAC Distinguished lecture series. Respected Jamaican journalist,
Hon. Barbara Gloudon, delivered the lecture on the topic, “Media and
the Arts: Tools for Communication, Education and Development” on
April 11, 2013.
PHYSICAL UPGRADE AND EQUIPMENT
As part of an internal initiative aimed at restoring or acquiring additional
teaching space, the main CARIMAC Lecture Room (CLR) which had
been converted into a set of small offices, was reclaimed and refurbished.
An additional large lecture room capable of accommodating 250 
was acquired, alongside office spaces and a room which were converted
to a computer lab. 
This building, located close to the CARIMAC main building, had earlier
been vacated by the Faculty of Law. It was refurbished and designated
CARIMAC Annex 2.
A small office in  the main CARIMAC building was also allocated for
the Part-time staff, thereby giving dedicated seating and computer access
to a key segment of our teaching personnel.
PAPERS PRESENTED
• CARIMAC Director, Professor Hopeton Dunn delivered a specially
invited lecture at an academic Conference hosted by the University of
Padova in Italy in February 2013.
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FACULTY  OF  HUMANIT IES  AND  EDUCAT ION
• Professor Dunn and Dr Corinne Barnes presented separate papers at
the Dublin, Ireland, conference of the International Association for
Media and Communication Research (IAMCR) in June 2013. The
conference was also attended by Ms Fae Ellington.
• Dr Livingston White, Maria Protz and Olivia Bravo prepared a
paper that was delivered by Dr White at the European Communication
and Research Educators Association (ECREA) Conference in Istanbul,
Turkey in October 2012
• Dr Livingston White also presented academic papers at the  3rd
International Reggae Conference 2013, UWI, Mona Campus in
February 2013, at the World Social Marketing Conference in  Toronto,
Canada in April 2013, and at Bournemouth University, United
Kingdom, in June 2013. 
• Yvette Rowe presented research papers at a conference in Copenhagen,
Denmark in June 2013 and again at the European Media Management
Education Association (EMMA) Conference, at Bournemouth University,
United Kingdom in  June 2013.
• Charmaine Henry presented a paper at the Bi-Annual Conference of
the University of the West Indies, St. Augustine Campus, Trinidad
and Tobago in April 2013, and made a seminar presentation on her
MPhil Research work at the School of Education, Mona Campus, in
June 2013.
• David Soutar participated in a presentation at the Slash Roots
Workshop as part of the Caribbean Open Data Conference at the
Mona School of Business and Management in April 2013.  
• Dr Canute James served as chief judge and Fae Ellington was guest
speaker at the Annual Awards Ceremony of The Media Workers
Association in Grenada, December 2012.
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Caribbean Institute of Media and Communication
PUBLICATIONS
Books
• Dunn, Hopeton (2012) (Editor) Ringtones of Opportunity: Policy,
Technology and Access in Caribbean Communications. Ian Randle
Publishers, Kingston (300 pages)
Chapters in Books
• Dunn, Hopeton (2012). “Slavery and Emancipation in the Caribbean:
Preserving the Public Memory” in Public Memory, Public Media, and
the Politics of Justice. Philip Lee & Pradip N. Thomas (Eds). Palgrave
MacMillan, United Kingdom. pp. 184–199.
• Dunn, Hopeton (2013) ‘Something Old, Something New….’ WikiLeaks
and the Collaborating Newspapers – Exploring the Limits of Conjoint
Approaches to Political Exposure in Beyond WikiLeaks: Implications
for the Future of Communications, Journalism and Society. Benedetta
Brevini, Arne Hintz and Patrick McCurdy (Eds). Palgrave MacMillan
Publishers Limited, UK. 
Journal Articles
• Rowe, Yvette. (2013, March/June). “Vitamin S: Messages, Music and
Video – An Analysis of the Sexual Content and Perceptions of
Sexuality Communicated in Popular Jamaican Music Videos”. Social
and Economic Studies (0037-7651), 227–47. 
• Campbell, Steffon. “Thou shalt not be black”: The subjugation of
Negroes in the Caribbean through Christianity, International Journal
of Education and Research. Vol. 1 No. 4  April 2013.
• Prendergast, Patrick. “Modernity, Empowerment and Grassroots
Communication in the English-Speaking Caribbean” Caribbean
Quarterly, Vol. 58, No. 2/3, June-September 2012.
• Prendergast, Patrick. “Building Partnerships in Educational Programming
for Healthy Communities” in Learning with Community Media: Stories
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FACULTY  OF  HUMANIT IES  AND  EDUCAT ION
from the Commonwealth and Latin America (Ian Pringle, Ekta Mittal,
Monica Valdes (Editors) Commonwealth of Learning, Vancouver
2012.
PROJECTS
CARIMAC successfully completed several commissioned research projects,
including for the Broadcasting Commission of Jamaica and the Planning
Institute of Jamaica, led by Dr Livingston White.
An  Environmental Foundation of Jamaica sponsored documentary was
completed by CARIMAC. The documentary tells the story of the
Foundation’s impact in the areas of Environmental Sustainability, Child
Development & Survival. 
CARIMAC, through a partnership with Egis Eau, a French company
specializing in development engineering, has been jointly awarded a two-
year contract for the “Implementation of the National Energy Plan
Communication and Public Education Programme” by the Ministry of
Science, Technology, Energy and Mining. The CARIMAC project team
was led by Olivia Bravo.
WORKSHOPS AND TRAINING COURSES
Workshops and short courses remain a staple of CARIMAC’s income
earning activity. The Institute delivered workshops in Speech Writing,
Video Production and Broadcast Presentation Skills for three government
agencies. It also developed and facilitated a workshop on Ethnography in
Market Research for a major corporate conglomerate. Dr Livingston
White and Dr Loraine Cook jointly facilitated this workshop.
CARIMAC also delivered workshops to staff at the Jamaica Information
Service and Grace Kennedy Limited in the Fundamentals of TV Presenting
(September 10–20) and Using Ethnography in Market Research (October
30–November 16), respectively. 
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Caribbean Institute of Media and Communication
In January 2013, the Institute delivered video production training to
seven (7) representatives of the Rastafarian and Maroon communities in
the second phase of the World Intellectual Property Organization's
Creative Heritage Project on Cultural Documentation and Intellectual
Property Management of Indigenous and Local Communities. This
training was done in cooperation with the Jamaica Intellectual Property
Office and was led by Mr Franklyn St Juste. 
PUBLIC SERVICE AND OUTREACH ACTIVITIES
Professor Hopeton Dunn
– Chairman, Broadcasting Commission of Jamaica
– Director, Mona ICT Policy Centre, MSBM, UWI
– Member, UWI Senate and Member of its Disciplinary Panel
– Chief Judge, Media Excellence Award Panel, Jamaica Broilers Fair
Play Awards 
– Chief Judge, National Housing Trust Journalism Awards for Sustained
Coverage of Housing and infrastructure Issues, as part of the National
Journalism Awards, Jamaica
– Member, Jamaica Computer Society (JCS) Education Foundation
– Planning Advisor to IAMCR 2013 Dublin Conference, and Immediate
Past Secretary General, International Association for Media and
Communications Research (IAMCR)
Dr Canute James
– Member, Project Steering Committee, CSME Public Education
Products 
– Member, International Advisory Board, the Radio Journal
– Member, Executive Committee, Association of Caribbean Media
Workers
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FACULTY  OF  HUMANIT IES  AND  EDUCAT ION
Dr Livingston White
– Member, Jamaican Ministry of Education Strategy Development
Group
– Member, Jamaican Ministry of Health Monitoring and Evaluation
Research Group (MERG) for HIV and AIDS
– Member, American Red Cross’ Caribbean HIV and AIDS Project
Research Team
– Member of the Ad Council of Jamaica.
Mrs. Corinne Barnes
– Regional Coordinator, Global Media Monitoring Project 
Ms. Fae Ellington
– Chair, Board of Directors, Jamaica Cultural Development Commission
(JCDC) 
– Chair, Advisory Board for Jamaica Information Service (JIS) 
– Director, Access to Information Act Tribunal
– Board member, St. Hugh’s High School
– Board member, E-Learning Jamaica 
– Board member, the CHASE Fund.
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