MONA SCHOOL OF BUSINESS
Professor Neville Ying – Acting Executive Director
WORK OF THE SCHOOL
During the academic year 2007-2008,the Mona School of Business
(MSB) implemented the strategic
objective of diversifying its programme
offerings by introducing the Doctorate in
Business Administration (DBA) degree
and the MSc in Telecommunications
Policy and Technology Management.
Several new initiatives, including the
planning for offering the MBA in
Marketing and Banking & Finance at the
Western Jamaica Campus and for the introduction of a mixed-mode e-
learning programme delivery, are in train. Enrolment continues to be
good and in addition to students in the newDBA andMSc programmes,
250 students entered the E/MBA and Diploma programmes.
External examiners continue to endorse our programme offerings and
commend the school for its high-quality product. The School won
International recognition when Eduniversal International Scientific
Committee (France) ranked it among the top 1000 Business Schools in
the World in the 2008 Worldwide Business Schools Ranking. MSB has
been a member of the US-based accreditation body the Association to
Advance Collegiate Schools of Business (AACSB) since 2004, and is
now also aggressively pursuing accreditation from AACSB’s UK
counterpart, the Association of MBAs (AMBA).
Notable personnel changes this year include the imminent retirement of
Professor Neville Ying and the announced appointment of his
replacement, Professor Evan Duggan. Mrs Frances Coke opted for early
retirement andMessrs Claude Robinson and Boswell Ivey left on normal
retirement. Ms. Minna Israel, Managing Director of RBTT Jamaica was
appointed Chairperson of Board of Directors of the School.
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STUDENT & PROGRAMME AFFAIRS
New and Revised Programmes
MSB started the following new programmes in January 2008:
¡ The Doctorate in Business Administration (DBA), which
intakes students with executive management experience and
prepares them to make an original contribution to management
knowledge and practice
¡ MSc in Telecommunications Policy and Technology
Management, which specifically seeks to meet the demand for
telecommunications executives and technical specialists
trained to an advanced level in the specialized areas of Policy,
Technology and Management
In addition, we gained approval to upgrade the Diploma in Business
Administration programme to a full-fledged UWI post-graduate
diploma, extending the number of courses from seven to 12 and the
duration from seven months to a year. The School is in the final stages
of preparing to offer a week-end MBA programme at the Western
Jamaica Campus, with concentrations in Marketing and Banking &
Finance. Throughout the first half of 2008, we pursued an aggressive
marketing thrust in Western Jamaica, with Open House/ Information
Sessions to convert interest in the MBA into applications.
Quality Assurance
The external examination process is an important mechanism for
quality assurance in the School and the comments of examiners have
always been a source of valuable recommendations for maintaining and
improving standards. Our external examiners are all from overseas
Business Schools with which MSB has established institutional
relationships. Once again, the recommendations of the external
examiners congealed around the importance of attaining world class
standards in all aspects of our programmes and seeking to validate this
attainment through the involvement of formal accreditation bodies.
This is currently being pursued with the British based Association of
MBAs (AMBA).
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Finalizing Students and the MSB Annual Awards Ceremony 2007
Of the 125 EMBA and MBA students who participated in the UWI
2007 graduation exercise, the following students graduated with
distinction:
¡ EMBA – Patrick Brown, Jerry Hamilton, Michael Hamilton,
Venita Hanson, Alfred McDonald, Yvette Nicholson-Allen,
Nadine Shirley-Moore, and Carlene Sinclair.
¡ MBA Part-Time – Ian Anderson, Nicole Brackett, Wendy
Birthwright, Kesha-Ann Harper, Chana Hay, Judi-Rose
Jagmohansingh, Youlan Laidlaw, John Lobban, Adrienne
Reynolds, Dale Seaton, Tracy-Ann Spence, and Leneisha
Sterling
The School also hosted its annual graduation (for the Diploma
students) and awards ceremony for outstanding EMBA and MBA
students on November 28, 2007, at which the Minister of Education,
The Honourable Andrew Holness, was the guest speaker. 43 students
graduated from the Diploma in Business Administration programme.
The Executive Director's award for most outstanding academic
performance was presented to Alfred McDonald from the EMBA
programme; he also won The Principal's Award for Leadership along
with Glenville Davis (MBA Full-time), Alton Ellington (MBA Part-
time), and ChanaHay (MBAPart-time Sundays). Other awards for best
academic performance went to Wade Jeremiah (MBA Full-time),
Kesha-Ann Harper (MBA Part-time), and Christopher Benjamin
(Diploma).
Scholarships
The School hosted two scholarship award functions. The annual
Scotiabank Jamaica Foundation/Sir Alister McIntyre Scholarship was
awarded to Miss Vanessa Hemans and the inaugural (2007) Jamaica
National Building Society Scholarship was won by Mr. Ryan Williams.
The awardees both received first class honours in their undergraduate
degree programmes.
Executive and Professional Development Training
MSB offers executive and professional development courses and
customized training to improve the competencies of current and future
leaders in both private and public sector organizations. These courses
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also provided an avenue for the faculty to dialogue with the members of
the business community and public sector organizations and to the
current offerings of the School to potential students. During this
academic year, 141 persons participated in ten (10) offerings of six
courses. The courses offered were in the areas of Business
Communication, Financial Management, Project Management and
Strategic Negotiation.
SPECIAL EVENTS
MSB Open House
TheAnnual OpenHouse for the academic year 2007/08 was held at the
School on January 17, 2008. One hundred and eighteen (118) persons
accepted the School's invitation. Attendees were taken on tours of the
Alister McIntyre complex and were introduced to faculty and staff and
listened to lively presentations on theUniversity,MSB and the potential
academic and practical gains possible as a result of studying at MSB.
Representatives from several Financial Institutions offering educational
loan services also participated in the day's activities.
MSB Week
The School marked its Annual MSB Week by hosting the following
activities during the period  November 22-30, 2007:
¡ A Public Forum on Political Campaign Advertising in the 2007
General Elections Co-hosted with CARIMAC, November 22,
2007.
¡ MSB Alumni Homecoming Week Lecture by Mr. William
Clarke, President & CEO, Scotiabank Jamaica Limited on
November 27, 2007 at the School
¡ MSB Awards Ceremony, November 28, 2007 at the Mona
Visitors’ Lodge  &  Conference Centre
¡ MSB Wellness Fair, November 29, 2007 at the School.
¡ ZENITH Alumni Network Party, November 30, 2007 at the
Mona Visitors' Lodge
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MSB Alumni Launch
The Mona School of Business saw the launch of a new Alumni
Association in January 2007. Since then the Association has published
its first Newsletter, MSB Alumni News Link, Vol. 1 Issue 1.
MSB/Synergy Communications Marketing Seminar
The Mona School of Business collaborated with Synergy
Communications to present a Marketing Excellence and Brand
Leadership Seminar in April 2008. The featured presenter was World
Marketing and Branding Guru, Dr Kevin Keller. The seminar had 3
components:
¡ Exclusive Speaker Dinner Brand Forum on April 15, 2008 at
the Terra Nova Hotel
¡ Seminar for Students and Alumni of MSB and the wider UWI
community on April 15, 2008
¡ International Seminar on April 16, 2008 at the Jamaica Pegasus
Hotel
MSB Newspaper Column
A new feature for the School was the hosting of a fortnightly newspaper
column titled Business@Mona which was featured alternating between
the Financial Gleaner and the Business Observer newspapers. The goal
was to raise the profile of the School and its faculty while engaging our
target audience on matters of public interest.
Guest National Newspaper Editor.
Dr Michelle Commosioung appeared as an Editor in July 2008 issues of
the Daily Gleaner newspaper as part of The University of the West
Indies? 60th Anniversary Special Edition Supplement, published on
Monday 14th July, 2008.
ENTREPRENEURIAL DEVELOPMENT ACTIVITIES
There were two major areas of activity under entrepreneurial
development, the UWIVenture Competition, and the Vincent HoSang
Programme. MSB again participated in the Opportunity Funding
Corporation (OFC) Venture Challenge at Clark Atlanta University,
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USA. The team performed credibly, but did not make it to the second
round this year. The Vincent HoSang programme, which was
established in 2002, currently has four (4) projects in incubation.
RESEARCH AND OTHER SCHOLARLY ACTIVITIES
There was an increase in research and publication efforts this year, over
last year, as indicated hereafter.
¡ Two major academic and policy research studies were
undertaken by the Telecommunications Policy and
Management (TPM) Group for the local and regional ICT
industry. These focused mainly on mobile telephony usage
patterns in Jamaica. Dissemination of these and other research
results was an ongoing process in the period. Several technical
reports, conference papers and articles were also produced.
¡ TPM also hosted a well-attended Public Seminar entitled
“Ringtones of Opportunity: People, Poverty and the
Possibilities of Mobile Telephony in Jamaica” on May 16, 2008.
The seminar was broadcast nationally on the RJR Group's
television channel Jamaica News Network (JNN) shortly after
it was held.
¡ An edited volume entitled Emancipation – The Lesson and the
Legacy was completed by TPMDirector, Dr. Hopeton Dunn in
the period and work continues on other major publications,
including on Telecommunications Reform and on Cultural
Industries in the Caribbean.
¡ Mr. Claude Robinson of the Research & Policy Group (RPG)
organized and coordinated a Public Forum on “Political
Advertising in the 2007 General Election in Jamaica” on
October 30, 2007, and a presentation on “Understanding
Media” at the CARIMAC Media Training Workshop on
Managing Communication Crisis for Executive Managers of
Jamaica Deposit Insurance Corporation, April 17, 2008. He was
also co-organizer of the Annual Caribbean Media and
Communication Conference, Georgetown, Guyana May 1-3,
2008 in observance of World Press Freedom Day and
moderated a Public Forum on US Presidential Candidates,
Senator Barack Obama and Senator John McCain at the
United States Embassy in Kingston, July 30, 2008.
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¡ Professor Duggan hosted Professor Catherine Middleton from
Ryerson University, Canada for discussions regarding long-term
institutional collaboration and funding for a five-year research
programme to provide insights on the effective diffusion of ICT
in the English-speaking Caribbean to stimulate innovation,
enterprise, collaboration, and knowledge sharing for enabling
global competitiveness, economic growth, and social mobility.
¡ MSB finalized a proposal for working with the Inter-American
Investment Corporation (IIC) on the FINPYME (Spanish
acronym for Innovative Financing for Small- and Medium-size
Enterprises) project to implement a business identification and
diagnosis methodology for helping selected SMEs in Jamaica,
Trinidad & Tobago and Barbados access financing for
improvement and expansion
Conferences / Symposia / Special Lectures
The School collaborated, hosted or partnered with other UWI
departments and the private /public sectors in the staging of the
following conferences / symposia / fora /workshops:
¡ 6th Annual Caribbean Reasonings Conference in honour of late
Jamaican anthropologist, MG Smith
¡ 2nd Ideas Forum
¡ Energy Think Tank Forum
¡ Surrounding Community Relations Security Forum.
¡ Crime and Violence in the Caribbean Conference
¡ Launch of the Centre for Leadership and Governance
¡ Social Policy Forum on Strengthening Social Capital
¡ Caribbean International Leadership Summit: “A Launch Pad to
Global Competitiveness” in Barbados
¡ TPM Public Seminar  – Ringtones of Opportunity
¡ Annual Caribbean Media and Communication Conference
¡ Public Forum on: Political Advertising in the 2007 General
Election in Jamaica,
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¡ Workshop on “Theorizing in the Social and Organizational
Sciences” conducted by Professor Ojelanki Ngwenyama, from
Ryerson University, Canada
¡ Workshop on dataMining conducted by Professor KwekuOsei-
Bryson for Virginia Commonwealth University, USA
¡ Colloquium on “Outcome-based Education for Professional
Schools” by Professor Harvey Brightman from Georgia State
University, USA.
Master Teacher Seminar
AMaster Teacher Seminar for the Faculty of Social Sciences' lecturers,
organized by a FSS team headed by Professor Evan Duggan, was held
March 27 - 29, 2008 in the Executive Lecture Theatre of Mona School
of Business.
Sponsored Research Projects / Surveys
The School in collaboration with the Private Sector Organization of
Jamaica (PSOJ), both Partner Institutes of the Global Competitiveness
Network of the World Economic Forum, once again conducted the
annual Executive Opinion Survey of Jamaica's leading firms from the
major sectors of the economy. The study is the world's leading cross-
country comparison of issues relating to economic competitiveness and
growth. Data from Jamaica and approximately one hundred and thirty-
one (131) other countries are used to rank countries on two separate
indices: (i) The Global Competitive Index (GCI) and (ii) The Business
Competitive Index (BCI). The Executive Opinion Survey contributes
to the preparation of the annual Global Competitiveness Report.
Mobile Telephony Research (Funded by the IDRC
(Canada))
THE TPM Programme and the International Development Research
Centre (IDRC) through the Regional Dialogue on the Information
Society (DIRSI) have been collaborating on research on the pro-poor
applications ofMobile Telephony in LatinAmerica and the Caribbean.
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PAPERS PRESENTED
• Burke, O. “Caribbean/Regional Quality Assurance and
Accreditation”: An Assessment of its Feasibility, Fourth
Caribbean Area Network Quality Assurance in Tertiary
Education, Ocho Rios, Jamaica, October 8-11, 2007.
• Commosioung, M. “Pursuing ‘States of Happiness’ through the
use of ICT: A Caribbean Perspective”. IADIS 2008 ICT,
Society and Human Beings Conference. Amsterdam, The
Netherlands. 12 pp. July 2008
• Commosioung, M. and Lloyd Waller. “Beyond Diffusion:
Mapping the Use of ICTs among Jamaican Micro, Small, and
Medium-sized Enterprises”. International Telecommunication
Society (ITS) 2008 - 17th Biennial Conference of the ITS.
Montreal, Canada. 31 pp. June 2008
• Commosioung, M. “ICTs in Secondary Schools in Jamaica -
Myth or Reality: A Snapshot”. EduVision International
Conference on Technology in Education: Ocho Rios, Jamaica,
Dec. 2007.
• Commosioung, M. “Customer Satisfaction and the Jamaican
Mobile Provider”. International Telecommunication Society
(ITS) Africa-Asia-Australasia Regional Conference, Perth,
Western Australia. 22 pp. August 2007
• Duggan, E. “The role of ICT in enabling the competitiveness of
small, open economies”. Seminar on the Competitiveness of
Caribbean Economies, UWI, June 12, 2008.
• Chevers, D., Duggan, E “Agile systems development versus
process-centricity: a conflict of priorities”. 2008 International
Conference on Information Resources Management, Niagara
Falls, Canada, May 19, 2008.
• Duncan, K., Duggan, E., “Information security policy
development for Caribbean financial institutions”. 2008
International Conference on Information Resources
Management, Niagara Falls, CA, May 20, 2008.
• Duggan E. IT Governance: Toward IT Benefit Realization,
Jamaica Computer Society Annual Technology &
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Management BiztTech Forum - CIO Forum, Ocho Rios,
Jamaica, October 26, 2007.
• Dunn, H. “Maximizing the Value of Telecom & ICT Networks
in the Single Market”. Technical Working Group on the
Assessment of Telecommunications Sector in CARICOM, Port
of Spain, Trinidad and Tobago, September 6, 2007.
• Dunn, H. “Telecommunications and New Forms of Work
Opportunities and Challenges of Telecommuting, Outsourcing
and Offshore Employment in Jamaica and the Caribbean”.
UNI-FES PROJECT - SeminarWorkshop onGlobalization and
the New Economy, Montego Bay, Jamaica, November 19-22,
2007.
• Dunn, H. “Political Advertising and the 2007 General
Elections”. Political Advertising Forum, Mona School of
Business, UWI, Mona, Jamaica, November 22, 2007.
• Dunn, H. “Poverty and Mobile Telephony: Results of a
National Household Survey of Low Income Users in Jamaica”.
Caribbean Telecommunication Organization's (CTO) Annual
Forum, Ritz Carlton, Montego Bay, Jamaica, September 23-26,
2007.
• Dunn, H. “Consumer Driven Media Content: The Challenges
and Opportunities of the Emerging Wiki-World”. Caribbean
Media Conference and Expo, Knutsford Court Hotel, Kingston,
Jamaica, October 10-11, 2007.
• Dunn, H and Dunn, L. “Teleuse at the Bottom of the Pyramid:
Genderstanding Mobile Telephony”. 3rd Global Knowledge
Conference (GK3), Kuala Lumpur, Malaysia, December 11-13,
2007.
• Dunn, H. “Usage Patterns for Mobile Phones in Jamaica”.
Research Day, UWI, Mona, Kingston, Jamaica, January 24,
2008.
• Dunn, H. “Globalisation, Convergence and the Digital Future:
Policy Issues in Caribbean Broadcasting Regulation”.
Telecommunications Authority of Trinidad and Tobago
Seminar, Port-of Spain, Trinidad, April 2-3, 2008.
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• Dunn, H. “Digital Technologies and Jamaican Creative
Industries: Towards Global Competitiveness”. 2008 ACS
Crossroads Conference, UWI,Mona, Kingston, Jamaica, July 3-
7, 2008.
• Dunn, H. “Mobile Telephony as Bridging Technology toWider
Broadband and e-Commerce Usages by Low Income
Jamaicans.” Annual Conference of the International
Association for Communication and Media Research
(IAMCR) in Stockholm, Sweden, July 19-25, 2008.
• Robinson, C. “Content, Commerce and Community:
Challenges for Caribbean Media in an Environment of
Convergence”. Public Lecture at Global Media Research
Centre, Southern Illinois University at Carbondale, Illinois,
USA,  October 11, 2007.
• Robinson, C. “Content analysis of political advertising in the
2007 general elections in Jamaica”, Public Forum on: Political
Advertising in the 2007 General Election in Jamaica, Mona
School of Business UWI, 30 October, 2007.
• Robinson, C. “Reform of Defamation Laws and the Practice of
Journalism in the Public Interest”. Reform of Libel and Slander
Laws in Jamaica.  January 29-2008.
• Robinson, C. “The State of Media in the Caribbean: Trends,
Challenges and Opportunities”. Annual Caribbean Media and
Communication Conference, Georgetown, Guyana. May 2,
2008.
• Williams, R. “Confronting Old Challenges Differently:
Leveraging Mobile Technologies Toward Strengthening
Caribbean Youth Advocacy Networks”. Jamaica Youth
Advocacy Network Conference, Kingston, Jamaica, May 7-10,
2008.
• Ying, N. “Productivity and Sustainable Development” Jamaica
Productivity Centre Meeting. January 2008.
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PUBLICATIONS
Books & Monographs
* Dunn, H. (ed.) 2007. Emancipation: The Lessons and the
Legacy. Kingston: Arawak Publications.
Refereed Journal Articles
* Commosioung, M. and Duggan, E., “Increasing
Competitiveness in SIDS by Building ICT Resilience: An
Extension of the Vulnerability Hypothesis Framework”, The
Round Table: The Commonwealth Journal of International
Affairs 2008, 97 (396): 397-417.
* Dunn, H. and Dunn L. (2007) “Teleuse at the Bottom of the
Pyramid: Genderstanding Mobile Telephony”, The African
Journal of Science and Technology Online and by Lirne Net
Online and at: www.regulateonline.org/component/option,
com_docman/task,doc_download/gid,23/
Refereed Conference Proceedings
* Commosioung, M. 2008. Pursuing “States of Happiness”
through the use of ICT: A Caribbean Perspective. In the
IADIS ICT, Society and Human Beings Conference
Proceedings, Amsterdam, The Netherlands, July 2008.
* Duncan K., and Duggan, E. “Information security policy
development for Caribbean financial institutions”. 2008
International Conference on Information Resources
Management, Niagara Falls, Canada, May 19, 2008.
* Chevers, D., and Duggan, E. “Agile systems development
versus process-centricity: a conflict of priorities?” 2008
International Conference on Information Resources
Management, Niagara Falls, Canada, May 19, 2008
* Barclay, C., and Duggan, E. “Rethinking the Digital Divide:
Towards a Path of Digital Effectiveness”. Proceedings of the
37th Hawaii International Conference on System Sciences.
January 7-8, 2008.
* Dunn, H. (2008) “Global Technologies and the Business of
Jamaican Culture: Maximizing the Potential of ICTs and New
Media”. Proceedings of UN-SIDS Conference UNESCO
456
Inter-Regional Experts Meeting – Islands as Crossroads:
Cultural Diversities, Identities and Industries in Small Island
Developing States 2007.
Other Peer Reviewed Publications
* Duggan E., and Thachenkary, C. “Supporting the JAD
Facilitator with the Nominal Group Technique” in End-User
Computing: Concepts, Methodologies, Tools, and
Applications, by S. Clarke (Ed), University of Hull, UK:
Technical Reports
* Commosioung, M. Wrote two core chapters – “The Use of
ICTs” and “Issues of Competitiveness” – in Report entitled: A
Landscape Assessment of Jamaican Micro, Small and
Medium-sized Enterprises, 2008. Jamaica Trade and Invest/
PSDP Jamaica Government Report
* Dunn, H. “Mobile Opportunities: Poverty and Telephony
Access in Latin America and the Caribbean. Jamaica Country
Report”. Prepared for DIRSI-IDRC, 2007.
* Dunn, H. “’Wha’ a Gwaan’: Research Report on a Qualitative
Study on Mobile Telephony and Poverty in Jamaica
Qualitative Research Report Mobile Phone Access and Usage
Patterns in Jamaica”. Prepared for DIRSI- IDRC, 2008.
* Brown, Allison. “Beyond Voice: The Use of Mobile Services
and Value Added Features by Youth and Young Adults”.
DIRSI Junior Scholar's Paper, 2008.
PUBLIC SERVICE
Mr. Harry Abrikian
– Director, Ian Randle Publishers Limited
– Director, Business Recovery Services Limited
– Chairman, Stock Analysis Committee, Jamaica Stock
Exchange
– Member, CVSS/United Way Programmes & Technical
Assistance Committee
457
Mrs Ingrid Bennett-Lewis
– Member, Project Management Institute
– Member, Society for HumanResourceManagement (SHRM)
– Member, International Industrial Relations Association
– Volunteer Teacher, office Administration to Adult
Underprivileged Students
– Board Member, Ebony Vale Baptist Church Early Childhood
Development Centre
Mrs. Olivene Burke
– Member, Caribbean Area Network for Quality Assurance in
Tertiary Education (CANQATE)
– Member, Society for HumanResourceManagement (SHRM)
– Member, Human Resource Management Association of
Jamaica (HRMAJ)
– Secretary, Professional Development Committee, WIGUT
– Member & Secretary, Board of Governance, Hope Valley
Experimental School
– President, Hope Valley Experimental School PTA
Mr. Kamau Chionesu
– Economic & Social Analyst, Jamaicans For Justice
– Research Advisor, Economic and Social Justice Project
Dr. Michelle Commosioung
– Chairperson, FSSM Research Day Awards Committee 2008
Professor Evan Duggan
– Member, Global Editorial Review Board (ERB), Idea-Group
Publishing.
– Associate Editor, for the journal, Communications of the
Association for Information Systems (JAIS)
– Associate Editor, Alternative Approaches to Information
Systems Development Track for International Conference on
Information Systems (ICIS)
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– Section Editor, African Journal of Information Systems (AJIS)
– Member, International Editorial Review Board of the
Advances in End User Computing (AEUC) Book Series
– Chair of Doctoral Students Affairs Committee, Decision
Sciences Institute (DSI), 2007-2008
– Member, Target Growth Competitive Committee (TGCC) of
the Private Sector Development Programme
– Chairman, Board of Directors of Syncon Technologies Ltd.
Dr. Hopeton Dunn
– Chairman, Broadcasting Commission of Jamaica
– Commissioner - Jamaica National Commission for UNSECO
– Associate Editor, Critical Arts – Journal of South-North
Cultural and Media Studies
– Member, Governing Council, International Association for
Media and Communication Research (IAMCR)
– Plenary Member, Latin America and the Caribbean Regional
Dialogue on the Information Society (DIRSI)
– Member, ICT Task Force, Planning Institute of Jamaica
– President, Jamaica-South African Friendship Association
(JASAFA)
Mrs Patricia Lothian
– Member, Jamaica South African Association
– Member, Special Olympics, Jamaica Funding Raising
Committee
– Board Member, FISH Medical Dental & Eye Clinic
Mr Claude Robinson,
– Executive Member, Michael Manley Foundation
– Commissioner, Broadcasting Commission of Jamaica
– Chairman, Legislative and Policy Committee, Broadcasting
Commission of Jamaica
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Professor Neville Ying
– Chairman, Overseas Examinations Commission
– Council Member, Jamaica Employers' Federation
– Adviser to the Government of Jamaica team to the ILO,
Conference in Geneva,
– Chairman, Mico Foundation
– Chairman, Jamaica Flour Mills Foundation
– Director, MultiCare Foundation
– Director, University Council of Jamaica
– Director, First Caribbean International Bank
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